LEBRON

Guerrilla Marketing. 

Featured in: AdWeek and DM Case Study

Part of the creative team responsible for the guerilla-marketing efforts to bring LeBron James to Chicago.

This project was two fold: one, trying to woo LeBron into becoming a Chicago Bull and two, to gain some press for our agency and our philosophy. This effort gained national attention not only for our city but also our agency. The work won many creative accolades and hundreds of thousands of dollars in free press including national airtime on WGN, WGN Radio and Sports Illustrated.

Oh, we also made SportsCenter:

 

Executive Creative Director: Kent Middleton

Creative Director: Patrick Rynell

Art Director: Alan Nuzum, Wallis Osborn, Bill Hatzinger

Copywriter: George Apfelbach, Patrick Rynell

Production: Anne Trout

Account Management: Dave Kuta, Michael Girts